Juul Addiction Lawsuits - Your Rights

Juul Addiction

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Juul Labs is accused of using false, deceptive strategies to market its Juul e-cigarette devices to teens and young adults, resulting in an epidemic of e-cigarette addiction among youth.

When e-cigarettes were first introduced, they were marketed by manufacturers as a safer alternative to traditional cigarettes for adult smokers. Rather than replacing traditional cigarette smoking, however, the e-cigarette Juul may actually be encouraging it. Juul Labs’ marketing makes “juuling” seem “fun, healthy and cool,” and because e-cigarettes are so easily accessible and come in a wide selection of flavors, the devices are especially appealing to young people, many of whom had never smoked before they began juuling. In fact, Juul has become so popular that it now represents 75% of the e-cigarette market. Unfortunately, children and teens who succumbed to Juul Labs’ deceptive marketing strategies targeting youth are now finding it hard to stop juuling and some are suffering serious and potentially life-threatening health problems as a result of their Juul addiction. If you have become addicted to nicotine from juuling, our consumer advocates at Consumer Justice Foundation can help put you in touch with a product liability lawyer who has experience handling e-cigarette addiction claims.

Federal Regulators and Juul Warnings

2016 – A Surgeon’s General report states that e-cigarette use among youth and young adults in the U.S. “is now a major public health concern.”

August 2016 – The FDA is given the authority to regulate e-cigarettes along with traditional cigarettes and other tobacco products. As a result, it is now illegal to sell e-cigarettes to anyone under the age of 18 and e-cigarette manufacturers must garner approval from the FDA to market their products.

July 2017 – The FDA announces that it would give e-cigarette manufacturers until 2022 to submit their new product applications to the agency, extending the deadline from 2018. This allows e-cigarettes to remain on the market as they are.

April 2018 – FDA Commissioner Scott Gottlieb announces the creation of the Youth Tobacco Prevention Plan to prevent youth access to tobacco products and reduce tobacco-related disease and death.

September 2018 – The FDA calls youth vaping an “epidemic” and begins cracking down on e-cigarette retailers and manufacturers.

June-September 2018 – The FDA issues 1,300 warning letters to 40 e-cigarette retailers and five major manufacturers for illegally selling Juul and other e-cigarette devices to minors.

September 2018 – The U.S. Surgeon General issues a warning about the dangers of e-cigarettes, indicating that “recent data on youth e-cigarette use are alarming.”

July 2019 – Juul CEO, Kevin Burns, apologizes to parents in the midst of teen vaping epidemic, which has been blamed on Juul.

Juul Side Effect Studies

March 2007 – The UK’s Royal College of Psychiatrists finds that nicotine is about as addictive as cocaine and is more addictive than alcohol and anti-anxiety medications.

March 2007 – The journal Psychopharmacology publishes a study showing that adolescents who began smoking at a young age exhibit markedly reduced activity in the prefrontal cortex area of the brain, which is responsible for cognitive behavior and decision making.

January 2015Researchers find that the nicotine solutions present in e-cigarettes include glycerol, propylene glycol and flavoring chemicals, which can interact in such a way during the vaping process as to produce formaldehyde-releasing agents, which may be carcinogenic.

August 2015 – A study published in the American Journal of Preventative Medicine indicates that nicotine can impair lung and brain development in adolescent users.

August 2015 – The Journal of Physiology publishes a study concluding that the “use of drugs containing nicotine may have potentially severe consequences for teen addiction, cognition, and emotional regulation. Thus, not only tobacco but also e-cigarettes must be considered as serious threats to adolescent mental health.”

June 2016 – A study published in Environmental Health Perspectives finds the toxic chemical diacetyl present in 39 of the 51 flavors of e-cigarettes researchers tested. When inhaled, diacetyl causes “popcorn lung,” a serious lung disease characterized by scarring of the air sacs in the lungs.

January 2018 – The journal Pediatrics publishes a study indicating that Juul and other e-cigarette devices could be introducing a whole new generation of teens and young adults to nicotine addiction and causing some to graduate to traditional cigarette smoking.

April 2018 – Researchers report that non-smoking adults are four times more likely to start smoking traditional cigarettes after 18 months of vaping or juuling.

September 2018 – A study published in the British Medical Journal warns that Juul pods expose minors to high levels of nicotine, which can increase the risk of nicotine addiction and long-term health problems.

February 2019 – Researchers from the University of Kansas School of Medicine conduct a survey of 400,000 people, which finds that, compared to non-users, those who use e-cigarettes have a 71% greater risk of suffering a stroke.

February 2019 – The CDC reports that e-cigarette use among high school students increased from 11.7% in 2017 to 20.8% in 2018.

June 2019 – The Journal of the American Heart Association publishes a study linking e-cigarettes to a two-times increased risk of heart attack in adults.

Why We Think Juul Labs Should Be Held Liable for Juul Addiction

E-cigarette devices like Juul have been aggressively and deceptively marketed to teens and young adults, many of whom are unaware that the devices expose users to large amounts of nicotine, which can increase their risk of nicotine addiction and cause serious, long-term health problems. Product liability lawsuits filed against Juul Labs accuse the company of the following:

  • Wrongful conduct
  • Intentional misrepresentation of Juul devices and their risks
  • Fraudulent concealment of Juul risks
  • Negligence in promoting and selling the devices to young people
  • False and deceptive advertising, sales, marketing and labeling
  • Dissemination of false and misleading information

What should you do? If you have become addicted to nicotine from using a Juul device, you should contact an attorney as soon as possible to discuss filing a Juul addiction lawsuit.

E-cigarette devices like Juul may help some adult smokers kick their habit, but many young adults who never smoked in the past are using e-cigarettes recreationally, which may make them more likely to begin smoking traditional cigarettes and can increase their risk of addiction and other serious side effects. The long-term health risks of Juul use among youth are not yet known, but there is significant evidence indicating that nicotine is a highly addictive substance that can impact brain chemistry and development in adolescents. If you are a Juul user, and you have developed an addiction to nicotine or suffered a serious health problem that you believe was caused by juuling, you may have grounds to file a lawsuit against Juul Labs. Contact our consumer advocates at Consumer Justice Foundation today to speak to an experienced Juul addiction attorney about your possible compensation options.

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